The real question is… How to price your service higher? How to sell it?
Let’s learn something today.
Hi, this is AdrianLee from AdrianVideoImage.com, and this post is part of my Star Producer Mastery challenge series.
If you are new here, don’t subscribe. Instead, click on the links to all the valuable resources.
Selling My Knowledge
I have a corporate request to quote for a private group training on video content creation.
How much should I charge? What is too high? What is too low?
So I turned to Star Producer Academy for the answers.
High Ticket Service
What is a high ticket service about?
- It’s about offering transformation.
- It’s value-based pricing from offering low-value data, information, and knowledge to high-value wisdom.
- High value meaning 5 to 6 figure monthly income.
- Offers include consulting, group coaching and masterminds.
- Wisdom is providing long term perspective and vision.
Why people buy high ticket services?
- They want exclusive access to your community
- They want amazing results
- Because it’s their identity
- They status because they paid for it
- They want a unique experience
Business model breakdown of a hybrid group coaching.
- $2000 to $10,000+ per client, 7 to 12 weeks, deliver 1 to 2 hours per teaching modules, include worksheets, break each lesson to 5-8 minutes, weekly group coaching calls, Offer exclusive community access to a Facebook closed group for Mastermind, offer email support throughout, offer a 2-3 days live event workshop twice a year, offer 1 on 1 access for additional support as an upsell ($8000 for 6 1:1 sessions)
- $2000 group coaching is recommended for lesser known brands
- Your true value = results + rich experience + relationship
Learn and improve from the best competitors
- Call them. Opt-in to their list. Know what they are offering.
- Follow all the industry leaders in your nice on Facebook
- Like their pages and model+innovate after them
Faster monetization strategy
- sell to people who already bought similar services
- sell to existing clients who know and like you
Real profits come from upsells
- Would you like to upsize?
- Allow clients to climb your value ladder
- eg. Done For You ($15k to $50k+)
Offer guarantee
- Offer to continue training for free after the course
- Offer a money back guarantee (30days, not 6 months)
- Offer Don’t pay unless you get results
Exercise: Client Transformation System
- What is the specific transformation or big result you deliver in one sentence?
Start your YouTube channel in 1 day - What do you want to teach based on the things you mastered, the challenges you overcame, and the results achieved for yourself and clients over the last 10 to 20 years? Pre-record this as part of the membership site. This is the foundational program. Think in terms of 5 to 12 modules.
I have it all written here… https://www.videolane.com/about/ - How many steps and weeks are there in the program? 5, 7, or 9 steps.
- How many times a week or a month will you have live virtual Q&A?
- Will you have live events?
- What type of guarantee are you offering?
- What is the unique name of your system and Facebook closed group?
Exercise: Pricing your high ticket service
- Who are you high ticket competitors in your niche?
- What are their price points, guarantees, and service levels?
- What are their features and benefits?
- How are you unique and different? The benefits.
- What pre-launch fast action pricing can you offer? 33 to 50% discount.
This is just a small snippet from an online course I am taking from Star Producer Academy.
My High Ticket Offer
The thing is, my course is face to face, not online. AKA group coaching?
If 1 module is 1 hours, then 12 modules is 12 hours, which is 2 days.
I am not a known brand, so the price would be S$2000 per client.
Set. Done.
Adrian Lee
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