System Checklist for My Video Content Creation Business (Michael Gerber Inspired)

I. Content Creation

A. Brainstorming & Scripting:

• Double down on my top blog posts and videos. 
• Define video themes based on audience research and trends.
• Am I answering a basic question? -
• Is it a review or comparison video? -
• Am I teaching a skill for beginners? -
• Am I surfing a trend? -
• Am I surfing an influencer?
• If none of the above, don't waste time.
• Check Google Trends.  
• See Google Search Suggestions. 
• Research specific topics (articles, videos, interviews).
• Product Reviews: See the sales page for selling features and specs. Watch other video reviews of the same product. 

Develop story outline and script

• Develop storyboards or outlines for chosen ideas.
• Write scripts based on storyboards/outlines.
• Utilize script templates for consistency.

B. Filming & Editing:

• Set up the filming environment (camera, lighting, sound, equipment). 
• Camera: Ensure Recording Settings at 4K, 60fps, HDR
• Film according to storyboard/script and shot list.
• Utilize established recording and camera settings.
• Transfer footage to editing software. Edit footage according to pre-defined editing style (templates).
• Export finished videos in specific formats for different platforms.

C. Post-Production & Uploading:

• Checklist:
  • Add intro/outro, titles, and graphics (templates).
  • Apply color grading and sound effects (presets).
  • Add captions and subtitles.
  • Create thumbnails and optimize video titles/descriptions. 
  • Write description.
  • TikTok: Write descriptions on TikTok as one paragraph, including hashtags, So the text won't disrupt the thumbnails on the desktop view.
  • Upload video to relevant platforms (YouTube, Instagram, etc.). 
  • Tag brands when posting... even if they are not the sponsors. 
  • Schedule and publish videos according to the content calendar.

II. Content Promotion

A. Social Media Management:

• Checklist:
  • Create engaging social media posts related to video content.
  • Utilize relevant hashtags and keywords for discoverability.
  • Schedule social media posts in advance using tools.
  • Engage with comments and messages promptly.
  • Run targeted ads for specific videos/promotion periods.

B. Community Engagement:

• Checklist:
  • Respond to comments and messages on videos and social media.
  • Host live streams or Q&A sessions to interact with the audience.
  • Run contests and giveaways to encourage engagement.
  • Collaborate with other content creators for cross-promotion.
  • Create a community forum or Discord server for deeper interaction.

III. Client Management (if applicable)

A. Communication & Proposals:

• Checklist:
  • Develop clear communication protocols for clients (email, phone, etc.).
  • Utilize proposal templates with defined service packages and pricing.
  • Tailor proposals to specific client needs and budgets.
  • Secure client approval and signatures on proposals before starting work.

B. Contracts & Invoicing:

• Checklist:
  • Use standardized contracts outlining project scope, deliverables, and payment terms.
  • Issue invoices promptly after project completion.
  • Follow up on overdue payments with established procedures.
  • Utilize online invoicing software for efficiency.

IV. Finances & Marketing

A. Budgeting & Expense Tracking:

• Checklist:
  • Create monthly/yearly budgets for income and expenses.
  • Track all business expenses using accounting software.
  • Regularly analyze financial data to identify areas for improvement.
  • Utilize budgeting templates for consistency and control.

B. Marketing & Brand Development:

• Checklist:
  • Conduct regular audience research to understand preferences and trends.
  • Develop clear brand guidelines (logo, colors, fonts, voice).
  • Create marketing materials consistent with brand guidelines.
  • Utilize email marketing to nurture leads and promote content.
  • Explore paid advertising opportunities on relevant platforms.

V. Personal Growth

A. Learning & Development:

• Checklist:
  • Set aside time for learning new skills (editing, marketing, etc.).
  • Enroll in online courses or workshops to stay updated.
  • Attend industry events and conferences for networking and learning. 
  • TikTok: Participate in all TikTok SG events and campaigns when invited.
  • Read books and articles related to content creation and business.

B. Self-Care & Time Management:

• Checklist:
  • Schedule time for breaks and relaxation to avoid burnout.
  • Utilize time management tools and techniques to stay organized.
  • Set realistic goals and delegate tasks whenever possible.
  • Maintain a healthy work-life balance for sustainable growth.

Remember:

• This is a starting point, continuously adapt and refine your systems.
• Document procedures and checklists for future reference and training.
• Seek support from other creators or business coaches for guidance.
• Embrace the journey of building a systemized and successful business!