What trend will have the biggest impact in 2025?

What trend will have the biggest impact in 2025?

As we step into a new year brimming with opportunities, it’s essential to keep an eye on trends that are shaping the future of content creation and social media. Let’s dive into what I believe will dominate in 2025.

Number one: vertical short videos.

Every social media platform that is not currently focused on vertical short videos is realizing that this format is crucial for engagement, and they are now incorporating short videos as part of their features. A good example of this is LinkedIn, a business-oriented platform that has begun integrating short video features.

Number two: live streaming.

Along with the rise of short videos, live streaming is becoming increasingly popular. TikTok was the first platform to kick off the short video trend, and now other platforms are trying to catch up. However, what they seem to be overlooking is TikTok's move toward enhancing its live streaming capabilities. Live streaming is gaining traction because it offers authenticity in a way that pre-recorded content might not.

Number three: AI influencers.

As short videos and live streaming gain popularity, many individuals and businesses feel the pressure to participate but may not want to show their own faces or let people hear their voices. To address this, they may turn to AI influencers as a substitute. However, using AI influencers has its limitations, especially when authenticity is crucial. This brings us back to the importance of live streaming with real people, which I believe will have the most significant impact in 2025.

In conclusion, 2025 promises to be an exciting year for digital creators and businesses alike. By leveraging vertical short videos, embracing live streaming, and understanding the role of AI influencers, we can stay ahead of the curve and create meaningful connections with our audiences.

What trends do you think will shape 2025? Feel free to share your thoughts in the comments below!

~ Adrian Lee

#BigIdeas2025 #2025Trends #ContentCreation #SocialMedia #ShortVideos #LiveStreaming #AIInfluencers #DigitalMarketing #FutureofContent

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