Adrian's Journal

7 tricks to Viral Web Marketing... 1: Make people feel something (forget neutral...) 2: Do something unexpected (forget about trying to make it look cool...) 3: Do not try to make advertisements (tell a good story...) 4: Make sequels (blog, blooper, behind the scenes, extra goodies...) 5: Allow Sharing, downloading and embedding 6: Connect with comments 7: Never restrict access! http://www.baekdal.com/articles/branding/viral-marketing-tricks/ 3 Rules For Managing Viral Marketing... Experiment, Monitor and Respond. Why is viral marketing different from traditional marketing? 1. Success bares no relation to investment 2. Viral Marketing does not have a timeline 3. Number of views bare little relation to reach or impact of Viral Marketing http://blog.experiencecurve.com/archives/three-rules-for-managing-viral-marketing-what-every-cmo-needs-to-know Marketing's Viral Goldmine... "A record sum of money is expected to be spent by businesses desperate to cash in on the pass-it-on phen...

Transferring and editing an 8-hour seminar video is too time-consuming... Bringing a laptop to the seminar for recording is too cumbersome... Getting an external Video Hard Disk Recorder is too costly... The answer... Sony HDR -SR1 AVCHD 4MP 30GB High-Definition Hard Disk Drive Camcorder The 5 must-have features I look for in the HD HDD camcorder are: Digital audio/video inputs: Yes (via USB ) Headphone jack: Yes (stereo mini) Microphone input: Yes (stereo mini) Photo Resolution: 4- megapixel ; 2304 x 1728 (4:3) Video recording system: AVCHD ( HD ) and MPEG 2-PS (SD) The 3 reason I want the Sony HDR -SR1 are: Hard Disk Drive Recording for long-hours seminars. Personal video recording in MPEG 2 (DVD) format. Photo Shooting at 4- megapixel quality. Here are the rest of the technical specification... Sony HDR -SR1 AVCHD 4MP 30GB High-Definition Hard Disk Drive Camcorder Product Features Record high-definition video on a HDD with AVCHD technology ClearVid CMOS sensor for high-...

Windows Media Video High Definition (WMV HD) is the marketing name for high definition videos encoded using Microsoft Windows Media Video 9 codecs. These low-complexity codecs make it possible to watch high definition movies in 1280x720 (720p) or 1920x1080 (1080p) resolutions on many modern personal computers running Microsoft Windows. WMV HD movie titles have been made commercially available on DVD-ROM discs , either as standalone discs or supplements to the regular DVD-Video titles. The technology was considered a stepping stone to true high definition optical disc formats (HD DVD and Blu-ray Disc) and Microsoft never intended the discs to be played on anything but personal computers. Often featuring 5.1 or 7.1 multichannel sound , the soundtracks are commonly encoded using the Windows Media Audio Professional codec. The future of the WMV HD DVD-ROM format is unclear as HD DVD and Blu-ray technology becomes available. WMV encoded high-definition movie trailers are available for fre...

Millions of consumers a week buy mobile phones with digital video cameras, and several Web sites are now providing them with fr ee online editing tools, nurturing a new generation of filmmakers. Many of the new video creators are entering the video blogging world without any investment, as their phone comes equipped with a camcorder and they can find the basic editing tools for free on Web sites such as... http://Jumpcut.com http://Eyespot.com http://www.onetruemedia.com/otm_site/public_home http://www.ibloks.com/ http://www.motionbox.com/ That may sound like bad news for the profession, but in fact many more people will have an opportunity to make a living by creating film and videos. http://www.videolane.com/?Jobs:Video_Editor

Great Valentines's Day Idea. Look what Jeffrey Paul did... "I produced this animation as a way of proposing to my girlfriend (now wife) Natasha. I assembled a team of 20 animators to assist me, including co-workers, as well as students from my 3D character animation class at the Art Institute of California-San Francisco. We created more than four minutes of animation in just three months. When it was completed, I surprised Natasha by bringing her to the Parkway Movie Theater in Oakland, where they played the animation on the big screen in front of over 100 of our friends and family. " - Jeffrey Paul All animation was done in Maya and edited together in Adobe After Effects .

"Which camcorder should I get?" A stranger wants to know. "Look for one you'll not regret." I said HD HDD is the way to go. Forget about shooting on video tapes. They're like when humans were apes. Why waste time transferring videos to the PC. Recording on Hard Disk Drive makes it easy. "I thought HDD videos are highly compressed." "Not if you use a HD HDD camcorder." I stressed. "Which is better, Panasonic or JVC?" Spend a little more, get a Sony. I recommend the Sony HDR-SR1 AVCHD 4MP 30GB High-Definition Hard Disk Drive Camcorder with 10x Optical Zoom - Adrian Lee http://VideoLane.com

First day of work for 2007. Not really actually... I have been working over the holidays. Many backlog videos to complete. Yet many new projects received today. Even had a complaint that I didn't return call last week. Hey! It was a holiday week, no business entertaintment. Completed a wedding, attended a meeting, collected a new conversion job... More quotations to go... But wait... got to send my kids to piano class.