Filming Lancome’s New Product Pre-launch: Event and Interviews. What I filmed: Participants queuing, staff preparing, interview participants, store opening, participants rushing in, staff cheering, focus on top 3 winners, customers testing and buying products. What I used: Panasonic HMC151 camcorder, Sennheiser G2 wireless microphone, LEDGO dual LED video light, earphones and other accessories. How to Make Shareable Video Content like Buzzfeed Video. The formula. 3 Pillars of Shareable Content Emotional Gift Happy/Sad Inspirational Stress Relief Awkward “If they feel it, they will share it.” Information Humble bragging Facts about what your friends like Facts about what you like Proving an argument “Can you present information in a new, interesting way?” Identity Location Gender Sexuality Occupation “People want to be identified as something.” Source: http://www.reelseo.com/buzzfeed-video-formula/ REEL Video Summit 2014 RODE VIDEOMIC ...