How to Charge More for Your Services | Star Producer Mastery Day 1
Are you wondering how to charge higher and grow your business faster?
In this post, I list out the actionable points I learnt today from an online course.
Hi, this is Adrian from AdrianVideoImage.com, where you’ll see my not so private journal.
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The High-Impact Video Goal
Goal: To become a star presenter and producer creating high-impact videos for facebook marketing to get high ticket clients. (12 weeks)
The name of the online course I am going through now is Star Producer Mastery.
Every lesson, I will write down notes, document my actions taken and present the results here in this blog.
Make sure you leave a comment to follow my business growth journey.
5 Elements to Grow Your Business Fast
Here are the 5 crucial elements you need to focus on to grow your business fast.
- Your story
- Your business model
- Your target market
- Your marketing
- Your system
These points will be elaborated in the upcoming lessons.
10 Elements to Build Your Expert Brand
Here are the 10 key elements to building your expert brand.
- The story – the hero’s journey from pit to breakthrough
- The statements – Mission, Vision, Dream, Taglines, Etc
- The Solutions – High ticket transformational products and services
- The 3 reasons – why people should buy from you
- The sales and marketing system – for your high ticket offers
- Mindset and identity – belief systems and confidence attitude
- High impact videos – promo videos, photos, Stills, webinars and funnels Etc
- Testimonials and case studies
- Media publicity – media interviews, write ups, guest blogging, citations
- Expert website
Wow. I have to work on all 10 points for my courses, because I have none of them.
The Sales and Marketing System
- Facebook ads
- Landing page
- Appointment scheduling page
- Recorded 30-minute webinar
- Thank you page
Looking forward to find out the details on how to build these.
How to Charge Higher / Premium Prices
Here is the secret to commanding premium prices.
Why charge higher?
- Psychological advantage
- Some people only by the best
- Better customers
- You can deliver more value
- You will own the marketplace
- More profits
How to increase prices immediately?
- Increase your price immediately by about 10 to 20%. Bundle services.
- Create three alternative offers with different pricing. Low / medium / high.
- Menu pricing. Don’t publish prices for customisation. Case by case.
I am going to work on this immediately.
With an expert personality branding on video, you can command high-ticket prices.
Target high-end business to First Class clients.
5 reasons why people buy high ticket
- They want exclusive access to your community
- They want amazing results
- Because it’s their identity
- They want status
- They want a unique experience
This is nothing new. I used to serve people in this category when I was shooting weddings.
What to Do Next
Here is one thing I can do immediately.
- Create alternative course offers. 1 to 1 consultation and training at premium price.
Please leave a comment or question if you want to see my result.
I am looking forward to the lessons on creating high-impact videos and Facebook marketing.
See you in the next one.
AdrianLee
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