Online Video Advertising's Breakout Moment "But it's not clear precisely what we mean by "online video." There are several species in this environment. We need to be specific because each one's different in terms of technology, abilities, pricing, and control. Online video can mean streaming video, downloadable video, rented video, video on your site, video on a social n…
Viral Video #1 achieved 5 external links and favourited 6 times at 4,581 views.
Viral Video #2 (made 1 day later) achieved 2 honours, 4 external links and favourited 4 times at 3,228 views. #56 - Most Viewed (Today) - Film & Animation - All#34 - Most Viewed (Today) - Film & Animation - English VideoLane Channel achieved #69 - Most Viewed (Today) - Directors.
Lessons Learned: Female figures attract faster and higher viewership than male figures.Spoofs attract higher viewership than serious content.Most viewers pay attention to the song used. The experiment so far discovers what it takes to attract viewers and compel them to share the video or embed the video into thier websites/blogs.
But what about ClickThroughs?
The 2 viral videos contain a link to this blog, http://adriansjournal.blogspot.com/, in the description. Though there is no call to action in the video, CTR was about 8 percent.
Amazing! Traffic generated without any marketing message.
How to make a Viral Video that attracts 2000 viewers in one day? Do something amazing. Like drawing and painting a fantastic picture with an under-rated MS Paint software. Ride on a current tidal wave of viral video topic by doing something similar with a twist. YouTube traffic beat MetaCafe 20 times.
Video + Humor + Viral = Lead-Gen Success for Data Backup Firm
"Discover what one company in the humorless document storage and data protection industry did to stand out from the crowd: an Internet video effort with English straight-man John Cleese. They've had more than 1 million downloads."
-> Step #1. Create a funny plot relevant to the industry -> Step #2. Hire a celebrity who will attract viewers -> Step #3. Write a script that makes the best use of your star -> Step #4. Orchestrate a viral launch -> Step #5. Use the video for targeted lead generation