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Showing posts from February, 2007

Branding and Marketing with Viral Video Ads...

7 tricks to Viral Web Marketing...
1: Make people feel something (forget neutral...)
2: Do something unexpected (forget about trying to make it look cool...)
3: Do not try to make advertisements (tell a good story...)
4: Make sequels (blog, blooper, behind the scenes, extra goodies...)
5: Allow Sharing, downloading and embedding
6: Connect with comments
7: Never restrict access!
http://www.baekdal.com/articles/branding/viral-marketing-tricks/

3 Rules For Managing Viral Marketing...
Experiment, Monitor and Respond.
Why is viral marketing different from traditional marketing?
1. Success bares no relation to investment
2. Viral Marketing does not have a timeline
3. Number of views bare little relation to reach or impact of Viral Marketing
http://blog.experiencecurve.com/archives/three-rules-for-managing-viral-marketing-what-every-cmo-needs-to-know

Marketing's Viral Goldmine...
"A record sum of money is expected to be spent by businesses desperate to cash in on the pass-it-on phenomenon this year…

Sony HDR-SR1 HD HDD Camcorder on Adrian's Shopping List

Transferring and editing an 8-hour seminar video is too time-consuming...

Bringing a laptop to the seminar for recording is too cumbersome...

Getting an external Video Hard Disk Recorder is too costly...

The answer...

Sony HDR-SR1 AVCHD 4MP 30GB High-Definition Hard Disk Drive Camcorder

The 5 must-have features I look for in the HDHDD camcorder are:

Digital audio/video inputs: Yes (via USB)
Headphone jack: Yes (stereo mini)
Microphone input: Yes (stereo mini)
Photo Resolution: 4-megapixel; 2304 x 1728 (4:3)
Video recording system: AVCHD (HD) and MPEG2-PS (SD)
The 3 reason I want the Sony HDR-SR1 are:

Hard Disk Drive Recording for long-hours seminars.
Personal video recording in MPEG2 (DVD) format.
Photo Shooting at 4-megapixel quality.
Here are the rest of the technical specification...
Sony HDR-SR1 AVCHD 4MP 30GB High-Definition Hard Disk Drive Camcorder
Product Features

Record high-definition video on a HDD with AVCHD technology
ClearVidCMOS sensor for high-quality HD or SD images
3.5-inch widescre…

WMV HD... What Is It?

Windows Media Video High Definition (WMV HD) is the marketing name for high definition videos encoded using Microsoft Windows Media Video 9 codecs. These low-complexity codecs make it possible to watch high definition movies in 1280x720 (720p) or 1920x1080 (1080p) resolutions on many modern personal computers running Microsoft Windows.

WMV HD movie titles have been made commercially available on DVD-ROM discs, either as standalone discs or supplements to the regular DVD-Video titles. The technology was considered a stepping stone to true high definition optical disc formats (HD DVD and Blu-ray Disc) and Microsoft never intended the discs to be played on anything but personal computers.

Often featuring 5.1 or 7.1 multichannel sound, the soundtracks are commonly encoded using the Windows Media Audio Professional codec.

The future of the WMV HD DVD-ROM format is unclear as HD DVD and Blu-ray technology becomes available.

WMV encoded high-definition movie trailers are available for free downl…

Free Online Video Editing

Millions of consumers a week buy mobile phones with digital video cameras, and several Web sites are now providing them with fr ee online editing tools, nurturing a new generation of filmmakers.Many of the new video creators are entering the video blogging world without any investment, as their phone comes equipped with a camcorder and they can find the basic editing tools for free on Web sites such as... http://Jumpcut.comhttp://Eyespot.comhttp://www.onetruemedia.com/otm_site/public_homehttp://www.ibloks.com/http://www.motionbox.com/That may sound like bad news for the profession, but in fact many more people will have an opportunity to make a living by creating film and videos. http://www.videolane.com/?Jobs:Video_Editor